A Credit Union is a not-for-profit financial institution run for the benefit of its members. Credit Unions are member owned. Most of the earnings of a credit union, after expenses and reserves, are returned to members in the form of high dividends on savings, low cost loans and low cost services.

The Credit Union Campaign for Consumer Choice is a coordinated lobbying and public relations program designed to defend credit unions against attempts by the banking industry to destroy the credit union movement.